Pay Per Click advertising (PPC) is an excellent means of advertising your products or services on the search engines and information sites. Your adverts are usually displayed under a 'sponsored links' heading. I have highlighted them below for you to show you how they appear on Google - the number one pay per click advertiser.
The great thing with PPC is that it is very simple to set up and will start working for you instantly. Apart from a very nominal amount (£5 on Google), it costs nothing to get set up and you can have your advertisments appearing the second people search for terms that you have deemed relevent to your products.
The very best bit though is that you only pay for the advert if somebody actually clicks through on your link. The price you pay is a bid which, with Google at least, is taken into consideration along with the relevency of your advert and your website, for determining how far up the page your advert should go.
You can set your daily budgets too so that you never spend more than you are comfortable with or generate more leads than you can handle.
Although I recommend you learn all you can on this subject I would not recommend you buy a book on the subject for one simple reason. This is a fast-changing area. There are constant upgrades to systems and your own market will move and change. I cover this regularly with members who are signed up to my free email.
Top tips for PPC beginners
1, Start doing it today
Whatever line of business you are in you should be doing this. Whether you are running an international product development agency or a local window cleaning round. Go onto www.google.co.uk and click on Advertising Programmes followed by Google Adwords. All the instructions to get you started are there.
2, Relevency
Make sure your key words (the terms people search for) are relevent to your advert and that your advert is relevent in turn to your homepage or landing page and indeed your entire site.
3, Concentrate on your CTR (Click Through Rate)
This is the percentage of times that your advert gets clicked compared to displayed. Google will hold adverts with a higher CTR in higher esteem and this will save you money and bring greater results in the long term.
4, Test & Measure
As with all other things, you must test and measure here. The results are exponential and instant. You need to check your adverts, your keywords, your CTR and your conversions (the number of people either buying from you or taking some form of action on your website such as downloading some information).
5, Learn
If you do buy a book on this make sure it's not too in depth becuase this subject moves on quickly. You could also rely on self learning. However I would strongly recommend some coaching. I do it, but you can obviously use anyone that you find who you know and trust. There are some very good agencies out there too although I strongly recommend that you know how your campaign is operated. Only use a Google trained company.
6, Don't be frightened of 'click fraud'
Click fraud is the phenomena whereby a competitor clicks your link a number of times to depleat your daily budget. The companies that are most threatened by this are of course the search engines themselves, like Google and Yahoo. They are therefore very keen to illiminate this and have produced means of spotting click fraud and not charging advertisers for fraudulent clicks. Your competitors might still click on a link of yours every now and again but so what? It'll cost you a few pence or a pound or two. As long as the campaign as a whole is making you money, who cares?
The great thing with PPC is that it is very simple to set up and will start working for you instantly. Apart from a very nominal amount (£5 on Google), it costs nothing to get set up and you can have your advertisments appearing the second people search for terms that you have deemed relevent to your products.
The very best bit though is that you only pay for the advert if somebody actually clicks through on your link. The price you pay is a bid which, with Google at least, is taken into consideration along with the relevency of your advert and your website, for determining how far up the page your advert should go.
You can set your daily budgets too so that you never spend more than you are comfortable with or generate more leads than you can handle.
Although I recommend you learn all you can on this subject I would not recommend you buy a book on the subject for one simple reason. This is a fast-changing area. There are constant upgrades to systems and your own market will move and change. I cover this regularly with members who are signed up to my free email.
Top tips for PPC beginners
1, Start doing it today
Whatever line of business you are in you should be doing this. Whether you are running an international product development agency or a local window cleaning round. Go onto www.google.co.uk and click on Advertising Programmes followed by Google Adwords. All the instructions to get you started are there.
2, Relevency
Make sure your key words (the terms people search for) are relevent to your advert and that your advert is relevent in turn to your homepage or landing page and indeed your entire site.
3, Concentrate on your CTR (Click Through Rate)
This is the percentage of times that your advert gets clicked compared to displayed. Google will hold adverts with a higher CTR in higher esteem and this will save you money and bring greater results in the long term.
4, Test & Measure
As with all other things, you must test and measure here. The results are exponential and instant. You need to check your adverts, your keywords, your CTR and your conversions (the number of people either buying from you or taking some form of action on your website such as downloading some information).
5, Learn
If you do buy a book on this make sure it's not too in depth becuase this subject moves on quickly. You could also rely on self learning. However I would strongly recommend some coaching. I do it, but you can obviously use anyone that you find who you know and trust. There are some very good agencies out there too although I strongly recommend that you know how your campaign is operated. Only use a Google trained company.
6, Don't be frightened of 'click fraud'
Click fraud is the phenomena whereby a competitor clicks your link a number of times to depleat your daily budget. The companies that are most threatened by this are of course the search engines themselves, like Google and Yahoo. They are therefore very keen to illiminate this and have produced means of spotting click fraud and not charging advertisers for fraudulent clicks. Your competitors might still click on a link of yours every now and again but so what? It'll cost you a few pence or a pound or two. As long as the campaign as a whole is making you money, who cares?
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Selling
First Impressions
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Closing
Influence
Top Tips
Objections
Marketing
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The Traps
The Power of Attraction
Advertising
Testing & Measuring
The Internet
Pay Per Click
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Telemarketing
Customer Service
Word of Mouth
Mindset
Who Are You?
What Do You Do?
Invest In Yourself
Wealth & Success
Your Friends & Family
Serendipity
NLP
Hints and Tips
Simplicity
The Key to Success
Potholes
Business Success Group
Further Resources
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